What brands can learn from Midjourney
#midjourneyai is an AI where you tell it to draw anything you can “\imagine” and it does an amazing job at creating it for you. Only 38 people have so far imagined anything for Samsung compared to 4.8 K for Nike. As AI gets better, I think brands will need to feed people’s imaginations to win.
Its interesting to see that one of the most asked things in Midjourney is photorealism. This indicates an expectation that the #metauniverse will need to deliver — people want it to be close to real, and they will want their creative ideas turned instantly into 3D worlds and experiences.
Oh, you can tell the people on Midjourney are currently early adopters — as Space seems to be synonymous with creativity.
But who exactly is Midjourney — this is on their Twitter — “New research lab. Exploring new mediums of thought. Expanding the imaginative powers of the human species”.
